Thanks to new technologies, investors are learning more about and keeping up with the companies in which they invest in all sorts of new ways never before imagined. New gadgets and online platforms make it not only easy to stay connected at all times, but could be making it absolutely necessary for both companies - and their investors - to stay informed and up-to-date without missing any critical information.
The Shareholder Confidence 365 study, conducted by PR Newswire and its CNW and Vintage Filings divisions, revealed that although those looking to provide venture capital investment are increasingly connected with businesses via the web, they aren't embracing the technology quite as much as they could, even if these practices are in place for other businesses processes.
Will apps be critical in the future?
However, another survey indicated investors could be more willing to connect when given the opportunity to do so on mobile. A survey conducted by theIRapp indicated businesses may be more willing to create mobile apps and websites optimized for tablets and smartphones. Because people are using these gadgets more than ever, they may be more willing to connect with the gadgets they always have in-hand.
The survey results indicate 88 percent of investor relations professionals realize that mobile is important to investor communication and 91 percent believe the same amount of more companies will take the initiative to create an investor app at some point during the year. However, it seems many firms are hesitant to be leaders in this respect; 41 percent of those surveyed did not want to be the first in their industry to develop such a project, while 21 percent wanted large, well-respected companies to develop such apps before they would create their own. This trend may only continue to grow in the future as more companies seek business financing and want to connect with investors.
"The use of mobile technology and IR [investor relation] apps in communications is a new and emerging category," said Jeff Corbin, co-founder of theIRapp. "Companies are only beginning to recognize the power of mobile to shareholder engagement and communications as can be seen by the fact that today only approximately 100 native IR apps can be found in Apple's App Store and the Google Play market. While these tend to belong to larger corporations like Wal-Mart, Marathon Oil and Campbell's Soup, companies with smaller market capitalizations are also starting to embrace IT apps as a way to communicate with their investors who increasingly are on the go and not tied to their office desktop."