Investors rely on tech to interact with companies

Thanks to new technologies, investors are learning more about and keeping up with the companies in which they invest in all sorts of new ways never before imagined. New gadgets and online platforms make it not only easy to stay connected at all times, but could be making it absolutely necessary for both companies - and their investors - to stay informed and up-to-date without missing any critical information. 

The Shareholder Confidence 365 study, conducted by PR Newswire and its CNW and Vintage Filings divisions, revealed that although those looking to provide venture capital investment are increasingly connected with businesses via the web, they aren't embracing the technology quite as much as they could, even if these practices are in place for other businesses processes.

Will apps be critical in the future? 
However, another survey indicated investors could be more willing to connect when given the opportunity to do so on mobile. A survey conducted by theIRapp indicated businesses may be more willing to create mobile apps and websites optimized for tablets and smartphones. Because people are using these gadgets more than ever, they may be more willing to connect with the gadgets they always have in-hand. 

The survey results indicate 88 percent of investor relations professionals realize that mobile is important to investor communication and 91 percent believe the same amount of more companies will take the initiative to create an investor app at some point during the year. However, it seems many firms are hesitant to be leaders in this respect; 41 percent of those surveyed did not want to be the first in their industry to develop such a project, while 21 percent wanted large, well-respected companies to develop such apps before they would create their own. This trend may only continue to grow in the future as more companies seek business financing and want to connect with investors.

"The use of mobile technology and IR [investor relation] apps in communications is a new and emerging category," said Jeff Corbin, co-founder of theIRapp. "Companies are only beginning to recognize the power of mobile to shareholder engagement and communications as can be seen by the fact that today only approximately 100 native IR apps can be found in Apple's App Store and the Google Play market. While these tend to belong to larger corporations like Wal-Mart, Marathon Oil and Campbell's Soup, companies with smaller market capitalizations are also starting to embrace IT apps as a way to communicate with their investors who increasingly are on the go and not tied to their office desktop."

Getting Started

Find your ideal banker:

Select any filter and click on Apply to see results

Featured Insights

Finding startup financing for a new enterprise or funding for a business expansion can be a challenging obstacle to...

Small business banking should be seeing a boon in the coming months provided trends continue if a recent...

Craft breweries are getting some much-needed help in making the shift to sustainable practices. The Green Brewery...

Small-business owners' confidence levels ticked up slightly last month. According to the National...

Americans' financial outlook is trending upward as consumer confidence levels...

Clarity can go a long way toward convincing an investor to buy a stake in your business. If you believe your company...

Recurring revenue lending is an alternative form of senior debt financing that is particularly useful to growing...

In 1999, Shawn Boyer was helping a friend search for internships and was shocked to find a lack of job boards or...

Small-business owners often have to scrimp and save in order to properly handle cash management issues. For many...

The Massachusetts Growth Capital Corporation in partnership with Governor Charlie Baker's administration...

Recent News

05/21/15
Michael Hengl and Ryan Banta to lead new teams at Bridge Bank San Jose, CA – May 19...
05/19/15
San Jose, CA – May 19, 2015 – Bridge Capital Holdings (NASDAQ:BBNK), whose...
05/08/15
The US dollar has given up roughly 3.5% against the Euro this week and, with the...
05/07/15
San Jose, CA – May 7, 2015 – Bridge Capital Holdings (NASDAQ:BBNK), whose subsidiary...
05/01/15
More disappointing economic data out of the U.S. and the UK along with substantial...
04/24/15
With a great deal of volatility and choppy trading, the week’s activity has revealed...
04/20/15
Conference Call and Webcast Scheduled for Monday, April 20, 2015 at5:00 p.m. Eastern...
04/17/15
Our beloved World Champion San Francisco Giants played their home opener on Monday...
04/10/15
The Fed’s FOMC Minutes, released on Wednesday, were the focal point of the week as...
04/07/15
San Jose, CA – April 7, 2015 – Bridge Capital Holdings (NASDAQ:BBNK), whose...

Twitter

Featured Insights

Featured Insight

Clarity can go a long way toward convincing an investor to buy a stake in your business. If you believe your company...

Featured Insight

Recurring revenue lending is an alternative form of senior debt financing that is particularly useful to growing...

Featured Insight

In 1999, Shawn Boyer was helping a friend search for internships and was shocked to find a lack of job boards or...

Recent News

Finding startup financing for a new enterprise or funding for a business expansion can be a challenging obstacle to...

Small business banking should be seeing a boon in the coming months provided trends continue if a recent...

Craft breweries are getting some much-needed help in making the shift to sustainable practices. The Green Brewery...

Twitter