Investors rely on tech to interact with companies

Thanks to new technologies, investors are learning more about and keeping up with the companies in which they invest in all sorts of new ways never before imagined. New gadgets and online platforms make it not only easy to stay connected at all times, but could be making it absolutely necessary for both companies - and their investors - to stay informed and up-to-date without missing any critical information. 

The Shareholder Confidence 365 study, conducted by PR Newswire and its CNW and Vintage Filings divisions, revealed that although those looking to provide venture capital investment are increasingly connected with businesses via the web, they aren't embracing the technology quite as much as they could, even if these practices are in place for other businesses processes.

Will apps be critical in the future? 
However, another survey indicated investors could be more willing to connect when given the opportunity to do so on mobile. A survey conducted by theIRapp indicated businesses may be more willing to create mobile apps and websites optimized for tablets and smartphones. Because people are using these gadgets more than ever, they may be more willing to connect with the gadgets they always have in-hand. 

The survey results indicate 88 percent of investor relations professionals realize that mobile is important to investor communication and 91 percent believe the same amount of more companies will take the initiative to create an investor app at some point during the year. However, it seems many firms are hesitant to be leaders in this respect; 41 percent of those surveyed did not want to be the first in their industry to develop such a project, while 21 percent wanted large, well-respected companies to develop such apps before they would create their own. This trend may only continue to grow in the future as more companies seek business financing and want to connect with investors.

"The use of mobile technology and IR [investor relation] apps in communications is a new and emerging category," said Jeff Corbin, co-founder of theIRapp. "Companies are only beginning to recognize the power of mobile to shareholder engagement and communications as can be seen by the fact that today only approximately 100 native IR apps can be found in Apple's App Store and the Google Play market. While these tend to belong to larger corporations like Wal-Mart, Marathon Oil and Campbell's Soup, companies with smaller market capitalizations are also starting to embrace IT apps as a way to communicate with their investors who increasingly are on the go and not tied to their office desktop."

Getting Started

Find your ideal banker:

Getting Started

Find your ideal banker:

Featured Insights

Silicon Valley Business Journal reported on March 26 that In the market for a two-bedroom apartment in...

Nanolab Technologies uses cutting-edge technology and expertise to provide knowledge-based analytical services for...

Mission Bell is a 54-year old company based in Morgan Hill, California that specializes in architectural millwork,...

Mercurynews.com reported on January 30 that Fueled by mushrooming tech wealth, luxury home sales set new records in...

Much of the country is still recovering from the recession, making it difficult for companies to secure financing....

Recent News

04/11/14
San Jose, CA – April 11, 2014 - Bridge Capital Holdings (NASDAQ:BBNK), whose...
04/07/14
A recent lawsuit is creating a lot of talk in the startup and tech worlds, even...
04/07/14
Knowing the average monetary habits of small businesses can help aspiring owners...
04/07/14
At South by Southwest Interactive, Wharton School professor Jonah Berger spoke on...
04/07/14
Even with the best sources of startup funding available, an excellent business plan...
03/27/14
San Jose, CA – March 27, 2014 - Bridge Capital Holdings (NASDAQ:BBNK), whose...
03/26/14
San Jose, CA – March 26, 2014 - Bridge Capital Holdings (NASDAQ:BBNK), whose...
03/26/14
San Jose, CA – March 26, 2014 - Bridge Capital Holdings (NASDAQ:BBNK), whose...
03/20/14
SAN FRANCISCO--(BUSINESS WIRE)--Business Capital announced that Bridge Bank was the...
03/11/14
Small-business owners may be overpaying their taxes this year, according to...

Twitter

Featured Insights

Featured Insight

Silicon Valley Business Journal reported on March 26 that In the market for a two-bedroom apartment in...

Featured Insight

Nanolab Technologies uses cutting-edge technology and expertise to provide knowledge-based analytical services for...

Featured Insight

Mission Bell is a 54-year old company based in Morgan Hill, California that specializes in architectural millwork,...

Recent News

A recent lawsuit is creating a lot of talk in the startup and tech worlds, even though it seems as though it wouldn...

Knowing the average monetary habits of small businesses can help aspiring owners understand how much they may need...

At South by Southwest Interactive, Wharton School professor Jonah Berger spoke on the...

Twitter