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Bridge Bank Completes Brand Evolution Initiative

Updated logo, website and tagline among Bridge Bank’s new brand elements

San Jose, CA – March 11, 2013 - Bridge Capital Holdings (NASDAQ:BBNK), whose subsidiary is Bridge Bank, a full-service professional business bank headquartered in Silicon Valley and with offices located nationwide, announced today that it has completed a 17-month brand evolution initiative, culminating with the introduction of an updated logo, tagline and corporate website.

"I am proud of the result of this extensive, research-based project in which we relied heavily on the input of our clients, employees and the broader business community,” said Daniel P. Myers, president and CEO of Bridge Bank. “We believe that this enhanced way of communicating who we are more accurately represents the unique business banking experience we provide to businesses, and have done so since our inception in 2001. We now have new tools to increase our visibility in the market and better position the bank to identify growth opportunities now and into the future.”

Bridge Bank’s redesigned website was launched today, along with its updated logo and tagline – “Be bold, venture wisely.”

“Our new tagline is meant to encapsulate the Bridge Bank experience,” said Ryan Barringer, senior vice president of marketing and brand strategy for Bridge Bank. “Additionally, it is a challenge to entrepreneurs to pursue new ideas and business ventures, but to do so prudently, and with the help of a trusted partner.” The bank’s brand is defined by four key elements: the uniquely qualified people that the bank recruits and develops, the bank’s commitment to being flexible and to providing customized solutions, its entrepreneurial spirit that helps it to understand and solve the challenges of its clients, and the bank’s small- and mid-market expertise.

Bridge Bank engaged San Francisco-based advertising agency Engine Company One to facilitate the brand evolution project. “Bridge Bank has such a clear point of difference in their category,” said Scott Aal, creative director and partner of Engine Company One. “Our goal was to make sure that potential clients understand that in the same way that their current clients do.”

About Bridge Bank, National Association
Bridge Bank is a full-service professional business bank founded in the highly competitive climate of Silicon Valley in 2001. From the very beginning, our goal has been to offer small-market and middle-market businesses from across many industries a better way to bank. A less bank-like way to bank. We provide a surprisingly broad range of financial solutions, enabling us to meet our clients’ varied needs across all stages — from inception to IPO and beyond. It’s how we go about doing so that differentiates us from our competition.

Learn more at the new www.bridgebank.com. Follow us @BridgeBank.

Contacts

Daniel P. Myers
President
Chief Executive Officer
408-556-6510
dan.myers@bridgebank.com  
Thomas A. Sa
Executive Vice President
Chief Strategy Officer, Chief Financial Officer
408-556-8308
tom.sa@bridgebank.com

 

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, and are subject to the safe harbors created by that Act.  Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include the words "believe," "expect," "anticipate," "intend," "plan," "estimate," or words of similar meaning, or future or conditional verbs such as "will," "would," "should," "could," or "may."  Forward-looking statements describe future plans, strategies and expectations.  Forward-looking statements are based on currently available information, expectations, assumptions, projections, and management's judgment about the Company, the banking industry and general economic conditions.  These forward-looking statements are not guarantees of future performance, nor should they be relied upon as representing management's views as of any subsequent date.  Future events are difficult to predict, and the expectations described above are necessarily subject to risk and uncertainty that may cause actual results to differ materially and adversely.

Forward-looking statements involve significant risks and uncertainties and actual results may differ materially from those presented, either expressed or implied, in this press release.  Factors that might cause such differences include, but are not limited to: the Company's ability to successfully execute its business plans and achieve its objectives; changes in general economic, real estate and financial market conditions, either nationally or locally in areas in which the Company conducts its operations; changes in interest rates; new litigation or changes in existing litigation; future credit loss experience; increased competitive challenges and expanding product and pricing pressures among financial institutions; legislation or regulatory changes which adversely affect the Company's operations or business; loss of key personnel; changes in accounting policies or procedures as may be required by the Financial Accounting Standards Board or other regulatory agencies; and the ability to satisfy requirements related to the Sarbanes-Oxley Act and other regulation on internal control.

The reader should refer to the more complete discussion of such risks in Bridge Capital Holdings' annual reports on Forms 10-K and quarterly reports on Forms 10-Q on file with the Securities and Exchange Commission.  The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.
 

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