Business leaders struggling to decide between raising debt vs. equity as the best path to growing their business need to stop and think about what they will do with the money once they get it — and what the actual need is. Is it a true working capital need?
Or something else?
Your hard-earned capital will almost always be spent in one of two buckets — working capital and everything else. Depending on your business model, however, you may find that your needs require a mix of both.